---
title: Creatives push back
author: Brünner, Ebner, Schön, Hoffmann, Ortner, Leitner
date: 2026-10-09
url: https://postgenerative.at/indications/2026-10-09/10-creatives-push-back
lang: en
type: Indication
summary: Creative Bloq reports protests from the Blender community against OpenAI’s advertising.
tags:
  - Culture
  - Creativity
sources:
  - title: "Creative Bloq (2026): OpenAI's controversial ChatGPT-6 Astra advert paints a sad vision of the future. Creative Bloq, 6 September 2026."
    url: https://www.creativebloq.com/ai/even-just-the-advert-for-chatgpt-6-astra-is-creating-controversy
translatedBy: Brünner, Ebner, Schön, Hoffmann, Ortner, Leitner
license: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)
alternate:
  de: https://postgenerativ.at/indizien/2026-10-09/10-kreative-widersprechen
---

# Creatives push back

Creative Bloq reports protests from the Blender community against OpenAI’s advertising. The artist whose work appears in the advert voices outrage. Generation reshapes disputes over creative work.

*Indication 10 of the poster “Post-Generative – A concept for our present” (9 October 2026).*